You guys…. what’s going on with the NBA? No wait, hear me out! My brother sent me this video because I wondered how he knew Adele’s “Rolling in the Deep.”
And…. I feel like I’m the target audience here. Adele playing in the background, all the backstage imagery, the visual stylistic choices, the random wolf on the stairs, the old-fashioned clothing, the sense of narrative, Taye Diggs, I mean, what is this?? This is basketball? This makes me want to watch the NBA Draft!
I somehow doubt it would live up to my expectations.
Is their ad agency confused about their audience or is there something I don’t know about sports watchers these days?
